Blue Star Families

Combat the Silence

Combat the Silence is a powerful PSA series using authentic stories to normalize conversations around mental health in the military community. Featuring the Emmy Award–winning Couple's Therapy spot, the series helps close the gap between awareness and intervention.

View Emmy-Award-Winning “Couple's Therapy” PSA

(additional videos from the series at bottom)

Through honest voices and lived experiences, this series shows that no military family has to face mental health struggles alone. Their stories could save a life by inspiring connection, understanding, and action.

Overview

Blue Star Families needed a compelling way to elevate the mental health challenges experienced by military families and encourage open conversation and help seeking. Gig Line produced a documentary-style PSA series centered on powerful firsthand stories.

This documentary-style PSA series elevated the voices of military families navigating mental health challenges. We developed the creative approach, filmed across multiple locations, and delivered a series that earned an Emmy Award for its impact. The work increased public understanding of the mental health strain on military families and helped Blue Star Families expand national partnerships and engagement.

Our Approach

  • Developed a creative approach grounded in authenticity and research
  • Conducted interviews with military spouses and families across multiple locations
  • Captured emotional, honest storytelling that brought visibility to often unseen mental health struggles
  • Delivered broadcast and digital versions, along with social content and cutdowns for partner use

Impact

The series earned an Emmy Award for its impact and craft. It helped Blue Star Families expand mental health advocacy efforts, strengthen partnerships, and reach broader audiences through broadcast and online channels.

Additonal PSA Narratives From The Series

Mother’s Grief

An intimate account of a mother confronting loss, grief, and the long-term mental health impacts experienced by military families.

Battle Buddy

A peer-focused narrative emphasizing connection, shared responsibility, and the role of fellow service members and friends in recognizing warning signs and encouraging intervention.

Gig Line Media’s Role

  • Message development and audience planning
  • Creative asset development to drive platform awareness and adoption
  • Media planning, buying, and performance analysis
  • Creative versioning for regional and national markets
  • Outreach coordination and reporting to support Military Family Lifestyle Survey recruitment