A MIGHTY APPROACH
With Stone Cold quarantining in Nevada and our high-risk veterans scattered across America, Gig Line needed to be precise, creative, and extra cautious.
We dispatched a skeleton crew to meet our elderly veterans, now well into their nineties, in their homes. Ensuring the strictest of COVID protocols — multiple tests after arriving at each location, maintaining social distancing throughout the filming process, sanitization of rooms and equipment — we meticulously documented hours of conversations with each veteran.
Time for Questions
After documenting our veterans’ amazing stories, we packed up and headed to Nevada to meet with Stone Cold Steve Austin. Stone Cold watched our interviews and asked our team about their battles, he showed incredible difference and respect in the process as “asked” our veterans their questions. With clever shooting and meticulous editing, we were able to splice the footage together to creative interviews without having the participants ever meet.
Meanwhile, a team of veteran authors wrote articles about each of our three heroes to commemorate their stories on We Are The Mighty. This allowed for further distribution for the campaign into the military community.
This WWII tanker vet shares his amazing story with Stone Cold Steve Austin
When asked about joining the Army, Caserta said almost every male his age wanted to do their part. They felt betrayed by the Japanese and wanted to sign up...
Stone Cold Steve Austin’s Interview with this WWII Vet Will Amaze You
Clarence Smoyer served in the 32nd Armored Regiment of the 3rd Armored Division. Hailing from Pennsylvania, Smoyer served as a gunner during World War II. On D-Day...
DELIVERY AND PERFORMANCE METRICS
In accordance with an abbreviated go-live schedule, Gig Line's post team edited around the clock for 48 hours, incorporating rare WWII battle film while addressing realtime notes from WWE, Wargaming and Refuel Agency.
The production arrived in time for a livestream tie-in with the 2020 WWE Summerslam kickoff.
Additionally, Wargaming benefitted from WATM’s incredible reach into the military community delivering the following below.
COMMENTS, LIKES AND SHARES
THIS CAMPAIGN IS DEDICATED IN LOVING MEMORY OF...
Sgt. Joseph Caserta
May 4, 1922 - Feb 5, 2021
This interview series is dedicated to the memory of Sgt. Joseph Caserta, US Army. Your service will never be forgotten.